Madrid, March 2015


Neumaticos Andres proudly presented its flagship brand, General Tire, at the most important motor show of the year. They showcased following products of the brand: for the passenger car tyres – Altimax; and for the first 4x4 on-road tires – Grabber GT.

Their 80 m² meters stand in the middle of the third pavilion was the main attraction point for all the professionals of the sector due to the high technological content and also the eye-catching Mercedes ML 350, with GT logos and the Grabber GT tyres mounted.

The displaced car was the photographers magnet from the beginning of the fair on 11th to 14th of March when the curtains closed. It was the first vehicle of the “100 Years of Adventure” Road Trip, its route started from the Iberian Peninsula, and was being exhibited in various cities: Madrid, Salamanca, Toledo, San Sebastian, Bilbao, Candelario, Caceres, Talavera de la Reina, Seville…

The high level of commitment and professionalism of Neumaticos Andres with General Tire was reflected in the aggressive campaign at the Motortec, Madrid.

Klaus Engelhart

Press Spokesman, Passenger and Light Truck Tires/Two-Wheel Tires DACH
Communications/PR, Passenger and Light Truck Tires

Continental AG l Tire Divison

Büttnerstrasse 25

30165 Hannover

+49 (0) 511 938 2285

+49 (0) 511 938 2455

Depuis 1915.
General Tire. Une marque de Continental.